Sri Srikanth

3 min read

Sometimes, Marketing comes across as one of the most tone-deaf, “throw a dart in the dark”, “spray and pray” type of activity – driving its receivers nuts and the executives funding the marketing activity, to exasperation. No wonder response rates tend to stay low, and Sellers are left wondering as to where the promised Marketing […]

4 min read

AI in Marketing is here and it's real. Leading data-driven companies across multiple industries are using it to revolutionize the art and science of targeting customers for marketing campaigns.

3 min read

Marketing can be almost completely automated by leveraging large data sets, prior experiences, and content creation paradigms to create, launch and execute marketing campaigns. Let's examine what lies ahead.

2 min read

Customer Experience flows from the thoughtfulness taken by a vendor when serving its customers. "Social Listening" programs on social platforms can now actively listen to customers at scale.

2 min read

Finding great data analysts is just as hard as finding greatness in any field, but don't let the data analyst's role take a back-seat -- especially in a data-driven organization.

2 min read

Ready to bet your business on the output of that Data Model? Just a few tests can improve your confidence considerably. Make sure your modelers are worrying about them!

2 min read

Forecast. Predict. Tell me the Future. So I can plan how to invest today. So I can be prepared for the worst. Thus flows the investment thesis in Analytics today. The craze of pure Business Intelligence that ran from say 1990 through 2005, was replaced by the need to become Predictive. This wave is now […]

2 min read

Much has been written about Data Science and Analytics, but at the end of the day, there is a single reason why Data Analytics has staying power, and continues to attract investment across all industries – and that is its compelling ROI. Yes, industries are awash with a lot of Data, but that is no […]

3 min read

Data Monetization – the art of applying Data to drive business value, sometimes pivots on fairly simple steps with profound consequences. One such step in the world of Digital is when one progresses from mastering the metrics of “How many” visitors to understanding the “Who” are these visitors? In reality, the notion of “Who” is […]